Warner Music renames 300 and Elektra to 300 Elektra Leisure

Warner Music Group introduced the creation 300 Elektra Leisure3EE is a brand new cutting-edge label group that mixes the long-standing Elektra label, based in 1950 and bought 20 years later by the corporate that grew to become Warner, with 300 Leisure, based in 2012 and bought by Warner earlier this 12 months.

The corporate will probably be led by Chairman and CEO Kevin Liles and can embody 300, Elektra Data, Fueled by Ramen, Roadrunner, Low Nation Sound, DTA Data, Public Consumption, Younger Stoner Life Data, Sparta and 300 Studios.

300 artists embody Megan Thee Stallion, Younger Thug, Gunna and Extremely Suspect; Elektra artists, which was relaunched as a separate group of labels by Warner in 2018, embody Ed Sheeran, Brandi Carlyle, Anderson East, Avril Lavigne, Masked Wolf, and Tones and I.

Based on the announcement, regardless of the merger of the brand and identify, each 300 and Elektra will retain their unbiased identification and tradition. Oversight of 300 Leisure will probably be led by newly appointed co-presidents Reyna Bass and Selim Buab, whereas Mike Easterlin and Gregg Nadel will proceed as co-presidents of Elektra Leisure (previously Elektra Music Group).

“Each model in 3EE was born as an unbiased, entrepreneurial label made up of music lovers who take dangers, break the foundations, and subvert the tradition,” Lyles mentioned. “3EE’s mission is to reimagine our worth proposition for artists and artistic companions all over the world. We gas the spirit of our labels’ identification by constructing sturdy model administration groups that span genres and cultures. Our persons are hand-picked as a result of all of them reside by what they work and love what they do.”

+ audiomac in addition to Common Music Group have entered into a brand new licensing settlement to make UMG content material accessible to Audiomack subscribers in Africa, the UK and Canada. The brand new deal expands on the beforehand signed licensing settlement between Audiomack and UMG for the US.

As a part of the growth, choose UMG content material is now accessible to Audiomack customers in 16 African international locations, together with Algeria, Benin, Cameroon, Congo, Egypt, Ghana, Ivory Coast, Kenya, Mali, Morocco, Nigeria, Senegal, South Africa, Tanzania, Zambia and Zimbabwe. UMG may also present Audiomack with a whole catalog for its premium subscribers in Africa.

Dave Macley, co-founder and CEO of Audiomack, mentioned: “Tens of millions of listeners in Africa, the UK and Canada use Audiomack day by day. Our expanded partnership with UMG helps artists in these areas join higher with their native followers and helps artists all over the world join with a brand new viewers of discovery-driven music followers.”

+ exposition, the music market that connects artists with trade professionals, has introduced the formation of its new advisory board. Advisors, made up of skilled music and technical professionals, will mentor the staff.

Members embody Nick Jardjorworld head of tune administration on the Hipgnosis Songs Fund; Ashley CalhounArtist Supervisor and President/Head of Artistic at Pulse Music Group; Adriana ArceInsurgent vp and supervisor of Lil Nas X; Chase Elman, Construct skilled Fb leisure partnerships Matt Maclernon, Senior Supervisor, YouTube Artist Relations; in addition to Molina polo shirtfounding father of Grassroots Music and supervisor of the Black Eyed Peas.

+ Electrical leisure introduced that Brooke Morrow joined the corporate as Government Vice President of Artistic Growth, the place she’s going to oversee the artistic and A&R departments. Based on the announcement, on this new place, she’s going to create synergy throughout all the firm’s artistic divisions, in addition to work to develop the expertise pool to incorporate artists, producers, songwriters and engineers. Previous to becoming a member of Electrical Really feel, Morrow spent 13 years at BMI, most not too long ago as artistic director for AVP worldwide.

CEO and Founder Austin Rosen mentioned, “We’re thrilled to welcome Brooke to the Electrical Really feel household. After years of working collectively at BMI, her tenacity and dedication to the trade make her ideally suited for us as we proceed to develop EF’s footprint. She has a deep understanding and expertise, so we’re enthusiastic about what lies forward for us.”

+ soundcloud met an trade veteran Tracey Chan as the brand new Senior Vice President of their SoundCloud Creator ecosystem.

Chan will oversee the division globally, together with instruments, companies, merchandise and choices. Based on the official press launch, Chan will probably be in command of creating a “multifunctional” creator product designed for unbiased artists to take their careers to the subsequent degree. He’ll report on to SoundCloud President Eliah Seton and be a part of the corporate’s government administration staff.

Previous to becoming a member of SoundCloud, Chan was Head of Music at Twitch, the place he helped construct partnerships with Common Music Group, Warner Music Group, Merlin, the Nationwide Music Publishers Affiliation, and extra. Chan joined Twitch from Spotify, the place he was Director of Product Administration.

“It is a pivotal addition to our SoundCloud management staff. Nobody has created, launched, or scaled extra value-added services and products for creators than Tracy,” Seton mentioned.

+ Fugue employed 5 new staff and was promoted 4 occasions in its senior advertising departments within the UK, US and Amsterdam. Helen Barras joined the corporate’s London workplace as Head of Advertising and marketing Technique, based mostly on her place as Senior Advertising and marketing Director and Head of Artist and Label Growth at AWAL. Ryan Stockwell additionally joins the Los Angeles workplaces as Senior Director of Advertising and marketing. Beforehand, he was Galantis/Skrillex Supervisor and Director of Product Administration at Create Music Group.

Fuga can also be asserting a evaluation of its viewers engagement technique (together with social media) for Nova Twins forward of their new album. Their spherical of promotions consists of Melissa Fernie who now heads the viewers engagement division. Fernie will work with Gemini viewers engagement and understanding, digital promoting, DSP pitching and social media technique.

Laura van der Sanden is transitioning to his new function as director of selling companies for analytics and operations. Massimo
Reali was additionally appointed Advertising and marketing Director for Southern Europe/Japanese Europe/Northern Karma Bertelson who turns into UK Advertising and marketing Technique Supervisor after taking over the place of Viewers Intelligence Supervisor. Different new hires on the advertising staff additionally embody Julie Miranda who joined the corporate’s Amsterdam workplace as Digital Marketing campaign Supervisor together with Gemma Hart in addition to Chiara Benedetti who be a part of as UK Digital Account Supervisor and Advertising and marketing Operations Coordinator respectively.

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