Entertainment

Vanessa Picken has been named Chairman and CEO of Sony Music Leisure Australia and New Zealand.

Sony Music Leisure has appointed Vanessa Picken to the place of Chairman and CEO of Sony Music Leisure Australia and New Zealand.

Reporting to Rob Stringer, chairman of Sony Music Group, Picken will start his new function in September.

Former Chairman and CEO of Sony Music Leisure Australia and New Zealand Denis Handlin left the corporate in June 2021.

Primarily based in Sydney, Picken will oversee all operations, artist signings, advertising and enterprise partnerships for the corporate.

SME says it would even be “forging new artist partnerships” with different Sony corporations and figuring out alternatives for artists throughout quite a lot of leisure channels equivalent to music, TV, films, podcasting, video games and extra.

Picken has over 15 years of management expertise.

Most not too long ago, Picken served because the managing director of an unbiased music firm. [PIAS] in Los Angeles, overseeing the expansion and restructuring of the label group and the corporate’s distribution enterprise.

Throughout his keep in [PIAS]Picken has centered on repertoire and marketing campaign growth, in addition to working with BRIT award-winning artist Arlo Parks, in addition to supporting artists together with Day Wave, Röyskopp, Lykke Li, Mykki Blanco, Geese and extra.

Previous to her time there, she led digital technique throughout the Americas, Asia, Australia and New Zealand, overseeing the corporate’s digital actions, together with digital advertising, social media, and using the group’s audio and audiovisual recordings via business digital music platforms.

Picken can be the founding father of digital company and label service firm Comes With Fries. The company gives inventive, digital advertising and media companies to unbiased artists, managers, labels, in addition to numerous organizations and types.

With workplaces in Sydney and London, Comes With Fries has been liable for inventive, advertising and promoting campaigns for hundreds of artists, labels and organizations together with Powderfinger, Placebo, Help Act, Nettwerk Music Group, Pink Bull Information, So Recordings, Jess Mauboy. , Unusual Speak, The Chats, Confidence Man, Speedy Wunderground and extra.

Picken started her profession within the music trade with EMI Music Australia in 2006, the place she spent 5 years working with the label’s native and worldwide artists, together with contributing to the success of artists equivalent to Robbie Williams.

She can be co-curator of Fastforward Sydney, a music expertise convention for trade leaders.

Sony Music Group Chairman, Rob Stringer

“We imagine Vanessa might be an progressive chief main Sony Music Australia into an thrilling future.”

Rob Stringer, Sony Music Group

“After a radical and thorough recruitment course of, we’re delighted that Vanessa has joined our firm in such a pivotal place,” stated Rob Stringer, Chairman of Sony Music Group.

“Her spectacular expertise spans so many areas of the modern music enterprise in Australia and New Zealand, and her latest management expertise in america provides world perception to those current expertise.

“We imagine Vanessa might be an progressive chief main Sony Music Australia into an thrilling future.”

“I’m delighted to be again dwelling to hitch Sony Music Australia and New Zealand to steer the corporate into a brand new chapter of transformation. Our methods will concentrate on music, alliances and innovation with a world mindset.”

Vanessa Picken

Picken added: “I’m delighted to be again dwelling to hitch Sony Music Australia and New Zealand to steer the corporate into the following chapter of transformation. Our methods will concentrate on music, alliances and innovation with a world mindset.

“Sony Music is famend for empowering its artists and creators by breaking down conventional limitations and placing them on the middle of every thing it does.

“We are going to reaffirm our dedication to discovering and growing new and rising expertise in each international locations, in addition to increasing business and inventive alternatives for our roster of artists domestically and internationally.”Music enterprise around the globe

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