RIYADH: The traditional concept of tourism is now changing radically as many countries are gradually and seriously promoting and investing in sustainable travel.
But what is sustainable tourism and why is there such a rush among countries seeking to attract tourists to their natural and unspoiled habitats?
According to the United Nations Environment Program and the United Nations World Tourism Organization, sustainable tourism is defined as “tourism that fully considers its current and future economic, social and environmental impacts, meeting the needs of visitors, industry, the environment and host communities. ”
To highlight the importance of sustainable tourism, the UNWTO is holding its 116th session in Jeddah from 7 to 8 June. The main theme, of course, is sustainable tourism.
We are proud to share TRSDC experience
The host nation of Saudi Arabia will undoubtedly highlight its achievements in developing and promoting sustainable tourism, with a special focus on the pride of the Kingdom, The Red Sea Development Co.
TRSDC plans to open three hotels this year and add 13 more by the end of 2023. According to the company, the ambitious projects aim to create 120,000 jobs and increase the Kingdom’s gross domestic product by 30 billion Saudi Riyals. Brands already on board include The St Regis, Six Senses and other sustainable ultra-luxury hotel concepts.
The company received an overall score of 91 out of 100 in last year’s Global Real Estate Sustainability Benchmark, beating the 84 it received in its first assessment in 2020.
In November 2021, the company was awarded the ESG ‘Initiative of the Year’ award at The Chartered Governance Institute UK & Ireland 2021 Awards.
This followed TRSDC’s launch of its Good Governance Toolkit to guide other organizations in Saudi Arabia on good governance practices.
The company’s senior management understands that protecting and developing the landscape and shores of the Red Sea in Saudi Arabia is necessary to attract tourists who appreciate the land’s hidden natural wealth.
Not surprisingly, all hotels and beach resorts, both inland and on the islands, must comply with strict environmental rules and conditions set by the TRSDC.
“Sustainability will set us apart… Red Sea’s vision is to build and work with nature,” John Pagano, CEO of TRSDC, told Arab News. “Coral reef systems exist. For us, the goal is to provide what we need without impacting the environment. My visitors will be able to truly immerse themselves in nature.”
AMAALA, in line with the TRSDC directive, will also open eco-friendly resorts with an additional focus on health. The first phase of the project, which includes nine resorts, is scheduled to be completed by the end of 2024.
This is full attention to environmental protection, Ahmad Ghazi Darwish,…