Trackhouse Entertainment Group today announced the creation of PROJECT91, a program designed to expand its international reach with participation in the NASCAR Cup Series for renowned international racers.
Trackhouse’s PROJECT91 will be part of the #91 Chevrolet Camaro ZL1 at least once in the 2022 NASCAR Cup Series season with plans to expand the program going forward.
Trackhouse Racing – a division of the Trackhouse Entertainment Group – fields the No. 99 and No. 1 Chevrolet with drivers Daniel Suarez and Ross Chastain in the NASCAR Cup Series.
With PROJECT91, the Trackhouse will be the meeting point for global superstars from other racing disciplines looking to compete in America’s most popular motorsport.
“PROJECT91’s mission is to activate the crossroads between NASCAR racing and global motorsport culture,” said Marks, whose Trackhouse Racing team has won twice in the 2022 NASCAR Cup Series campaign.
“I truly believe that the NexGen vehicle represents an opportunity for NASCAR to enter the global discussion about professional motorsports. We now have a racing car with international technological significance that world-class racers from other disciplines can compete at the highest levels of NASCAR without the steep learning curve that previous generation cars required.
“Vehicle improvements used in other forms of motorsport, such as diffusers, independent rear suspension, sequential gearboxes and other more common components, have meant that the platform is much less dependent on the personal knowledge of stock cars that have historically made any transition. NASCAR is difficult.