European business travelers will be able to discover the lifestyle and luxury spirit of the SLS brand from the second half of 2024. It was originally launched by the American group SBE, and after being acquired by the Accor group, it is integrated into the Ennismore joint venture, focused on the development of modern brands, SLS has found the first base in Europe. On this occasion, a sign with a design and a festive twist has found an address in its image – trendy district @22, the result of the revival of a former industrial area into a meeting place for start-ups and innovative and relaxing business with many bars and restaurants.
So it’s there, facing the pier, on” last available plot by the sea in the Catalan metropolis, Ennismore says construction of a hotel will soon begin as part of an investment made by real estate fund ActivumSG. Thanks to its location next to the beach, SLS Barcelona will have all the elements for pleasant moments of relaxation in a first-class environment with rooftop restaurants and barsas well as three swimming pools, a health and fitness center, a spa and a beauty salon.
Within walking distance of the CCIB convention center is the hotel, which will offer 490 rooms and suites, all with balconies. MICE componentincluding a 772 square meter ballroom. “The opening of the hotel in Barcelona is a very clear confirmation of our ambitions develop the SLS brand in Europe“Said Chadi Farhat, COO of SLS Brand, Ennismore.
So if new developments are to be expected, SLS, which has seven hotels worldwide in Beverly Hills, Miami, Bahamas, Cancun and Dubai, has two openings planned, including one in Scottsdale, Arizona, in 2023. Another is planned for May next year. in Argentina in vibrant Puerto Madero, the fruit of the restoration of the old industrial port of Buenos Aires. The situation is similar to the future SLS in Barcelona and seems to be in line with the concept of the brand.