The funding supports raising Canadians’ awareness of tourism opportunities, boosts demand for Northern operators and creates good jobs for Northerners.
YELLOWKNIFE, NT, June 3, 2022 /CNW/ – Northwest Territories is a tourist destination for Canadians and international travelers looking for a unique experience. The area has a lot to offer, from distinctive indigenous cultures, unique communities and experiences to visit, vast and varied landscapes to explore, great fishing and stunning aurora to see first hand.
The pandemic has had an undeniable impact on NWT tourism, and like the travel industry around the world, the sector continues to face challenges as the world starts traveling again. The NWT has once again become a desirable destination for travelers, and tour operators are ready to seize this opportunity, adapt and develop.
A strong tourism industry is a key component of the NWT economy. These government investments Canada will support tourism enterprises, organizations and communities of NWT so that they are well placed for sustainable growth and success in the future.
Federal investments support two tourism projects in the NWT
Today, the Honorable Daniel Vandal, Minister of Northern Affairs, Minister of Prericane and Minister of Kannor, announced that the government Canadathrough CanNor invests almost one million dollars contribute to the development of tourism in the NWT through two projects:
Northwest Territories Tourism – Domestic Recovery Marketing
$475,000 supporting Northwest Territories Tourism’s two-year internal marketing campaign to attract more visitors from Canada. The project includes a new regional partnership to promote tourism development and marketing in Albertafocusing on major northern transportation hubs such as Edmonton. Development Alberta The NWT tourism market will also include initiatives such as promotion of travel packages in line with new partnerships with airlines, a new website, and marketing of summer trips to the territory. The campaign will raise awareness of the NWT tourism sector as it ramps up to meet demand and recovers from the significant economic impact of the pandemic.
Tuktoyaktuk Community Corporation – Strategic direction and legacy of Tuktoyaktuk
$500,000 by CanNor and more $200,000 from Indigenous Affairs and Northern Affairs Canada to the Tuktoyaktuk Community Corporation (TCC) for a two-year project to increase community preparedness and increase capacity for the tourism sector. This includes hiring a project manager who will support the implementation of the eight recommendations from the Tuktoyaktuk Strategic Directions and Action Plan. The project manager will work to expand economic opportunities and help improve the quality of life of community members. Also, the project coordinator will oversee the implementation of the marketing strategy for the planned construction of the Tuktoyaktuk Arts and Culture Center, which will help…