Determined to mark the occasion, the French Football Federation is releasing a unique collection designed by its supporters in the months leading up to the 2022 World Cup. Until October, they will be able to participate in the development of four exclusive pieces through the French team’s Instagram account.
A collaborative creation that meets the expectations of supporters, emphasizing the values FFF holds dear, such as solidarity, diversity or even commitment. In a word, a team for a team sport!
With this project, the French Football Federation wants to celebrate French know-how by bringing to the fore a team of four creatives, 11 million French team followers and 100% French production. In addition, the products will be made from environmentally friendly materials.
Creative team member Emily Ros, football and textile expert, creator of the #MeufDeFoot collection, said in part:
“The opportunity in terms of creativity is unique! It’s great to be able to share our experiences, to collaborate on a project that reflects our values. We’re going to define together a collection that reminds us and unites us, us Blues supporters!”
France followers on Instagram can already vote to choose colors, patterns and the final design. They will also give their opinion on the artistic direction of the shoot.
Available from October, the collection will be sold as a limited edition in official FFF stores. To prepare well for the World Championship next November!