The annual Yerko Summer Festival has revived tourism at the hill station, which has been hit hard by the COVID-19 outbreak and related restrictions.
The 45th Yercaud Summer Festival opened on Wednesday and various programs are organized, including a flower show featuring more than one million cut flowers. The festival is being held after a two-year hiatus following the pandemic.
The hill station has seen good attendance since the start of the festival, with almost all hotels fully booked over the weekend, according to officials.
Kalpanna Shivaraj, joint secretary of the Tamil Nadu Tourism and Hospitality Association, said the numbers are encouraging and the festival has indeed boosted tourism in Yerko. Ms. Shivaraj said that more than the local crowd, the number of tourists from other districts and states was large.
Officials from the Department of Horticulture said more than 20,000 people registered at Anna Park, the festival’s main venue, on Saturday, the highest number in recent memory.
More than 5,000 people visited the boathouse on Saturday, according to official sources, and the facility collected about 5 lakhs in fees. The average boathouse fee on a weekday is around 3 lakhs.
The festival will end on June 1st.