Shrinkflation and how to detect it; travel agency under fire: CBC’s Marketplace cheat sheet

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What You Need to Know About “Shrink Inflation” – Inflation’s “Sneaky Cousin”

Do you ever feel like your favorite cereal box is getting smaller? Or that even if you can’t pinpoint it with your finger, you don’t get that much liquid with every Gatorade you drink?

This feeling is not always in your head. Sometimes this is reality.

Downsizing of Gatorade bottles and smaller boxes of cereal are just two examples of what has come to be known as “shrinkage,” a practice by companies to shrink package contents as prices change.

“I’ve seen it called the dastardly relative of inflation,” said Matthew Philp, assistant professor of marketing at Toronto Metropolitan University.

He says companies can make containers smaller or differently shaped, or fit less product inside. “It’s just to hide the fact that their prices are going up.”

It can be hard for consumers to notice because stores usually dispose of old products before replacing them. Shrinkage isn’t new, but experts say it’s more common in times of high inflation, like now, and affects nearly all kinds of packaged foods. Read more

Have you noticed examples of compression next to you? Email us with photos at

How Shrink Inflation Is Affecting Canadian Consumers

To cope with the impact of rising inflation, companies are reducing package sizes while charging the same prices, known as reductions. Experts suggest that consumers can avoid the squeeze by paying attention to the unit price rather than the total price.

How this man fought for $5,200 after a travel agency spent his airfare vouchers on other customers

Surinderpal Gill trusted the travel agency he bought tickets from for a family trip to India two years ago.

But then he discovered that he had more than $5,200 and his confidence was shattered.

Last June, Air Canada sent three vouchers to All Link Travel from Toronto to compensate Gill for return flights that were canceled due to the shutdown of aviation due to the pandemic.

But instead of telling him, Gill says the travel agency repeatedly said there was no sign of valuable travel documents. He then used those vouchers to pay for other people’s travel.

“I feel betrayed,” he told Go Public. “How can someone use my money without my consent?”

Gill is one of thousands of Canadians who have been fighting for months for travel vouchers issued amid the pandemic. Many say that the very travel agencies they contacted exacerbate their problems getting vouchers or refunds from airlines.

All Link Travel said the vouchers were used in error – three times – but it wasn’t until Go Public intervened that it refunded Gilla.

The agency declined the interview request. Instead, a rep who did not give his name and called Go Public using…

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