Revival of tourism in the region is in full swing, notes CHTA

Hoteliers across the region are optimistic about the future, and the Caribbean Hotel and Tourism Association (CHTA) notes that a tourism resurgence in the region is in full swing, with some destinations approaching or exceeding record numbers of visitors.

Tourism officials cite pent-up demand from travelers, the lifting or significant reduction of travel restrictions, the return of air travel, the attractive deals and packages offered by hotels, and the wide range of destinations and hotels and upgrades currently operating as key drivers. . for rebound.

CHTA President Nicola Madden-Greig thanked the region’s tourism, health and government leaders for their work over the past two years to ensure the recovery of the region’s largest industry, tourism, from the pandemic.

She pointed to an announcement made last month by the World Travel and Tourism Council at its global summit in Manila, which saw the Caribbean and Latin America as leaders in the global tourism recovery.

“Today, the traveler has many options when planning a vacation in the Caribbean, thanks to the efforts of many. Over the past decade, we have witnessed a boom in new and modernized hotels and infrastructure improvements.

“During the pandemic, many hotels and attractions have taken the time to improve their products and services, as well as being aware of the changing needs of discerning travelers. We continue to offer accommodation options that meet the most diverse interests of travelers.

“In addition to our world famous beaches and waters, travelers can experience our diverse cultural, culinary and historical treasures. And we have been hard at work implementing health safety protocols that are both effective and as unobtrusive as possible,” she added.

Madden-Greig noted that, on average, Caribbean hotels and resorts are approaching 80% of their pre-pandemic record this year, with some destinations setting all-time records.

Cruise ships are making a comeback, which is especially important for attractions, transport service providers such as independent taxis, and small and medium-sized merchants. In addition, investment in new and upgraded hotels and resorts has not slowed down.

“These are all excellent indicators of traveler confidence and demand for the Caribbean. We see the fruits of years of hard work by the industry and governments across the region to invest in our travel product and our people, and increase our appeal as we find new ways to provide our visitors with a diverse and exciting experience.” Madden-Greig said.

“Travelers in the Caribbean can discover our diverse offerings by land or sea, on a cruise vacation or a coveted longer stay at a destination for a more immersive experience. Traveling the Caribbean the way you want has never been easier, and there are options to suit all tastes and budgets. From elite luxury rooms on land or sea to cozy cottages and apartments,” she said…

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