Tourism

Realization of the potential of domestic tourism

WE On May 17, the Ministry of Tourism, Arts and Culture (Motac), through the Malaysian Ministry of Tourism (TM), launched the 2022 Tourism Recovery Plan and the second version of the Cuti-Cuti Malaysia song to boost domestic tourism as it moves into the endemic phase.

The recovery plan is an extension of the economic stimulus package and one of the initiatives will be to distribute incentives in the form of discounts, vouchers and discounts to encourage Malaysians to travel domestically.

The scheme was rolled out on April 29, with service providers in land transport and tourism associations being the first beneficiaries.

It will later be expanded to air transport, accommodation, and special interest segments such as scuba diving, homestay, shopping, and theme parks.

In terms of ground transportation, TM has entered into a strategic partnership with Express Rail Link Sdn Bhd and Keretapi Tanah Melayu Berhad (KTMB) to offer fare discounts of RM10 to RM15, benefiting a total of 64,675 KLIA Ekspres and KTM passengers . service.

Within the travel associations, TM has partnered with the Malaysian Inbound Tourism Association, the Malaysian Inbound China Tourism Association, the Malaysian Chinese Tourism Association, the Malaysian Indian Tourism and Travel Association, and Bumitra Malaysia to offer various domestic travel packages to registered travel agents through the Shopee e-marketplace application. .

The RM100 discount will be available to Malaysians purchasing travel packages between April 29 and October 31 and will be valid until the end of this year.

The goal is to get 14,935 Malaysians to spend around RM3 million via Shopee Pay on holiday packages domestically.

Tourism associations were reported to have welcomed the incentives for domestic tourism but are asking for more to be done to speed up the industry’s recovery.

However, the interviewees did not offer any practical solution that could benefit a large number of players in the tourism industry.

During a recent meeting of the National Recovery Council (NRC), TM presented a report on the recovery of the country’s tourism sector.

But NRC Chairman Tan Sri Muhyiddin Yassin commented that the five-year target is too long, the same as Malaysia’s five-year plans.

After presiding over the meeting, he said the council had recommended that the government come up with new initiatives and assistance to help build the capacity of tourism industry participants as they have been hit hard by the Covid-19 pandemic over the past two years.

But are trade associations and tourism government agencies able to find new initiatives and help the 4,693 tourism companies that are currently registered with Motac?

How fruitful were Motac’s meetings with numerous associations?

Members of tourism and tourism associations have been informed by their leaders that their proposals are being submitted to various ministries.

If so, how many of them have been adopted and implemented, and have they been effective in promoting tourism…

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