RACVB approval boosts tourism in Rockford

ROCKFORD, Illinois. (VIFR) –

The Rockford Area Convention and Visitors Bureau (RACVB) has received approval for a new six-year operating agreement with the City of Rockford. City Council members and Mayor Tom McNamara worked with the RACVB to get this agreement passed. With this commitment, the organization will be able to continue to develop the tourism economy in Rockford.

With the help of its volunteers and partners, RACVB will be able to present new events, decorate and host marketing initiatives in the community. They will continue to promote the hotels, attractions, shops, restaurants and neighborhoods that have positively impacted Rockford.

For the past two years, the RACVB has struggled to grow in Rockford due to the pandemic. They are responsible for promoting the Rockford region as an attractive tourist destination and enhancing its public image as a vibrant place to live and work. Through the City’s investment, the RACVB can commit itself to helping the sector return to the way it was before the pandemic. At the time, tourism in Winnebago County was growing faster than other major counties in Illinois.

The relationship between the city and the RACVB began in 1984. The RACVB is confident that the next six years will open up new opportunities in Rockford to sustain and enhance the positive impact of tourism.

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