Puerto Rico Tourism Co. launches $800,000 Isla Aventura Marketing campaign – Information is my enterprise

Govt Director of Puerto Rico Tourism Co. Carlos Mercado provides particulars of the brand new promoting marketing campaign.

In an effort to maximise and guarantee continuity within the advertising and marketing methods outlined for the promotion of home tourism, Puerto Rico Tourism Co. launched its new promotional efforts by launching a brand new marketing campaign “Voy Turisteando: Isla Aventura”.

The $800,000 marketing campaign goals to point out “what to do” in Puerto Rico and goals to encourage native vacationers to benefit from the expertise one can have whereas touring across the island.

“We intend to spotlight the big variety of pure sights, experiences and tourism choices that may be discovered all through the island, to advertise tourism and the financial system of the 78 municipalities,” mentioned Carlos Mercado, chief government of the tourism firm, through the marketing campaign. shows in San Juan.

“We’re assured that the launch of this marketing campaign shall be a significant device to strengthen and reposition our home tourism model Voy Turisteando and breathe new life into our tourism business,” he mentioned.

Final yr, the central authorities allotted $120 million from the American Rescue Plan to spice up home and overseas efforts to advertise tourism in Puerto Rico.

The tourism firm’s initiative goals to place Puerto Rico as “the perfect and largest theme park in America” ​​with seashores, forests and rivers. The trouble will even give equal consideration to the gastronomy of the island and the distinctive traits of every area, in addition to the cultural richness of Puerto Rico. Adventures equivalent to snorkeling, kayaking, ziplining, climbing, horse racing, water parks and extra are additionally a part of the marketing campaign.

$800,000 shall be invested in digital and conventional media. An interactive map of the marketing campaign’s sights shall be posted on the company’s web site,

This story was written by our workers primarily based on a press launch.

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