Posé is LG’s latest lifestyle OLED TV.

LG is catching up with Samsung in the lifestyle TV market by adding a new model to its LG OLED Objet collection launched last year. The new Posé is a slim version of the Samsung Serif; It is available in 42″, 48″, and 55″ screen sizes and will launch in the third quarter of 2022 starting in Europe.

Posé joins the 65-inch easel announced at CES (then called Objet), designed to look like an art easel and have a sliding fabric cover to hide the screen. Both can display images or photos when not in use.

But what is lifestyle television? Why TV should look good in our homes? “Looks good in the center of my living room” seems to be a key consideration when buying a TV, just like when buying a sofa. Of course, this is in addition to other important features; bigger than my neighbor, better sound, great picture quality, and I don’t have to take out a loan to pay for it. But instead, TV manufacturers have convinced us that a giant black rectangle in the middle of our house is the norm.

Whether you love the look of Posé or Easel, neither of which I would put in my house, the popularity of Samsung’s The Frame TV, which turns a black rectangle into an irresistible piece of art when not in use (and I have it at home), clearly shows that there is an appetite for good design. But today’s options are expensive or sacrifice some of the features you want from a TV.

An easel is a stylish TV that stands against the wall.
Image: LG

While there’s no pricing for them yet, both of LG’s new lifetime TVs feature the OLED evo technology used in the company’s more expensive models, so they’re likely to be pricey. The company’s 65-inch LG G2 Gallery Edition costs $3,200, more than $2,000 more than Samsung’s 65-inch bezel, which opts for a cheaper screen than high-end Samsung models. The frame also sacrifices features like local dimming while paying a roughly 30% premium for design-oriented features like flush mounting and hiding all cables and connections.

Posé is the smaller and likely less expensive of LG’s two new options. Freestanding TV stands in your living room, just like Serif. But it’s thinner than the Samsung variant, which has a thicker bezel around it that can be used as a shelf. Posé has an LG gallery mode to display…

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