MGA Entertainment announces the sweetest collaboration ever with LOL Surprise!™ and Hershey’s®, MIKE AND IKE®, PEZ® and more.

“WITH LOL Surprise! Likes mini sweets we decided to create something truly one of a kind that would bring a touch of nostalgia to parents, collectors and the “kids” we call adults who are still children at heart,” he said. Isaac Larianfounder and CEO, MGA-Entertainment. “This collaboration, the largest we have ever done, is the latest example of MGA Entertainment’s innovative and creative approach to bringing new and exciting products to our loyal and passionate collector community. These hot new collectibles will be too sweet to resist.”

Tea LOL Surprise! Likes mini sweets The line will be available in three different series, each featuring a unique and exclusive unboxing experience: The Classic LOL Surprise! a ball with a new compostable paper ball; Surprise-O-Matic™ capsule with vending machine opening; and Deluxe Multi-Pack in two styles and three dolls (available in August). Brands featured include: Hershey’s Kisses®, Whoppers®, Jolly Rancher®, Smarties®, Chupa Chups®, Dum Dums®, MIKE AND IKE®, PEEPS®, HOT TAMALES®, PEZ®, Milk Duds®, Twizzlers®, Reese’s. ®, Bazooka®, Sweethearts® and Otter Pops®.

Fans can follow LOL Surprise on Instagram, TikTok and YouTube for updates on the entire lineup.

About MGA Entertainment
MGA Entertainment is the fastest growing and largest privately held toy company in the United States, headquartered in Chatsworth, California. The company creates innovative, patented and licensed consumer and entertainment products, including toys, games, dolls, apparel, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as LOL Surprise!™, Little Tikes®, Rainbow High™, Bratz®, Shadow High™, Na! N/A! N/A! Surprise™, Mermaze Mermaidz™ Color Change, Baby Born® Surprise and Zapf Creations®. For more information, please visit our website www.mgae.com or visit our LinkedIn page.

SOURCE MGA Entertainment


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