Ambassador and creative director of the brand Concave Mesut Ozil presented his first creations. It stings.
Last August, Mesut Ozil left his equipment supplier adidas to join Concave. Huge spotlight for an Australian brand that only had the Hulk in its ranks at the time (today in adidas).
In addition to branded boots, the German also has a creative director’s cap. More than seven months after signing the contract, the Fenerbahce midfielder presented his first creations. Eye warning.
Lifestyle collection created by Mesut Ozil
Trend, yes or no?
For his first clothing collection, the former Real Madrid player has done an excellent job. Perhaps too much. If the colors are fashionable, then the same cannot be said about the graphics. As for the T-shirts, Mesut Ozil wanted to give them a vintage look, drawing inspiration from XXL prints from the 90s. This capsule collection of approximately twenty items was created in collaboration with the Indonesian branch of Concave. It is also only available in the Southeast Asian country.
Mesut Ozil’s collection also includes a pair of football (M10 Halo FG) and futsal boots, as well as sneakers. They are also extravagant.
Mesut Ozil sacked by Fenerbahce
In terms of communication, this collection of clothes came out at the wrong time. After a verbal skirmish with Fenerbahce coach Ismail Kartal, Mesut Ozil was expelled from the squad. Therefore, the Australian brand will not be able to count on the performance of their muse in advertising their collaboration. And that might not be so bad.