After premium wardrobe decoration! Faced with competition from other fashion and luxury platforms, or from Amazon, which just announced the addition of Victoria’s Secret lingerie brand to its offering, Mytheresa has yet to have its final say. The German online sales company intends to make a difference by expanding its offer. “On May 18, we will be launching Life, a new category dedicated to home and lifestyle products,” her management explains.
Less than a year and a half after its IPO, the high-end fashion multi-brand platform is further expanding its reach beyond kids (2019) with a portfolio of around fifty brands and a men’s category (2020). , with a brand portfolio twice as large.