The lifestyle hotel industry seems to be finding an increasingly natural location in the business district of La Défense. CitizenM was a pioneer that opened in 2017 next to the Grand Arch and the La Défense Arena and will soon be joined by the Okko Hotel in mid-June. At the other end of the district, closer to the esplanade, Mama Shelter opened last March with a 211-room hotel topped by a roof. In the plethora of Accor lifestyle brands developed by the Ennismore joint venture, Mama Shelter will have its counterpart on the other side of the Neuilly Bridge from May 24th with tribal hotellocated in Courbevoie.
Among the last born in the French group, this new modern brand is starting to gain momentum, first appearing in France at the end of 2020 in Paris, in the Batignolles district. Therefore, before other events are expected in Saint-Ouen and Clichy in the Paris region, as well as in Le Touque, the future of Tribe requires a location near the towers and headquarters of many companies.
” The emergence of the lifestyle hotel industry in Europe’s largest business district, where it is not always expected, is interesting because it answers new expectations of corporate clients“, emphasizes Romain Folliot, director of Tribe Paris La Défense. Similarly, this time-appropriate fixture is just as attractive to individual leisure customers who want to expand attendance outside of the week, on weekends and holidays. C to seduce travelers more affordable prices than in the heart of Paris, yet easily accessible by metro as well as by car, which is not so easy in La Défense, with access across the quays and a large car park“, clarifies the manager of this new hotel.
With an elaborate design signed by Thierry d’Istria, Tribe Paris La Défense abandons the idea affordable luxury by revisiting two office buildings of the Orange group to an upscale hotel 184 rooms and suites. All rooms are equipped with comfortable seating workstations and equipped with Chromecast and Nespresso coffee machines, garment steamers and welcome products designed by Kevin Murphy, renowned Australian hairdresser.
This allusion to the fact that the Tribe brand was born on Australian soil, in Perth in 2019, is also one of the common themes. His restaurant’s menus are inspired by these distant origins, such as a meat pie reimagined as a pie, a slice of beets – a very popular “bottom” vegetable – instead of a slice of tomato in hamburgers.