How rich vacationers really feel about sustainable tourism

A brand new Virtuoso survey reveals what rich vacationers assume in relation to sustainable tourism.

The outcomes present that vacationers are nonetheless conscious of how their travels have an effect on the world and the lives of individuals within the locations they go to.



Virtuoso discovered that greater than 80 % of respondents mentioned the pandemic made them wish to journey extra responsibly sooner or later, echoing comparable outcomes from final 12 months’s survey displaying that sustainable journey continues to be a high precedence for luxurious vacationers.

“The pandemic has led to an fascinating phenomenon that’s turning sustainable journey from belated to prudent for vacationers who at the moment are in search of extra which means of their lives, their actions and, finally, their spending,” mentioned Vice Chair and Sustainability Strategist Jessica Corridor Upchurch. “Vacationers wish to know that they and their cash matter. The pandemic has devastated the trade like by no means earlier than, but it surely has additionally shifted priorities, resulting in renewed dedication by vacationers to defending the planet and one another. This acutely aware return will proceed to vary the best way we journey and confirms our perception that journey generally is a power for good.”

The survey confirmed that rich vacationers are keen to spend cash in relation to sustainable journey. Nevertheless, whereas price will not be essentially a problem, transparency is essential. Virtuoso discovered that 75% of vacationers are keen to pay extra for accountable journey in the event that they know the way the funds are getting used. Forty % of respondents additionally indicated that they might be inspired to journey extra responsibly in the event that they acquired suggestions from a trusted supply, resembling knowledgeable journey advisor, who might assist them work out the place to begin.

The survey additionally confirmed how vacationers are most probably to assist sustainable tourism, in addition to the preferred journeys and locations.

Prime 5 Methods Vacationers Help Sustainable Tourism

– Scale back meals and plastic waste by bringing your individual water bottles, reusable baggage, and so on.

– Help wildlife conservation

– Journey in the course of the low season or to lesser recognized locations

– Contribute to causes that profit the vacation spot and the group they go to.

– Help journey firms with a powerful sustainability coverage.

Prime 5 journeys/locations that vacationers affiliate with or prioritize sustainable tourism

– Cultural excursions (floor)

– River cruise

– Heritage objects

– African safaris and ocean cruises (tie)

– Island locations

For the most recent journey data world wide, examine this out. interactive information.

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