How an Elvis film in Graceland can increase worldwide tourism in Memphis

International guests to Memphis have been a rarity for a lot of the previous two years as a result of COVID-19 pandemic.

Nonetheless, Memphis Tourism has not slowed down town’s progress all over the world, with worldwide representatives positioned everywhere in the world, together with Australia, Japan and the UK.

Central to the efforts of worldwide representatives is the advertising of Elvis Presley’s Graceland, which has been attracting international guests to Memphis for the previous 4 many years. Memphis Tourism CEO Kevin Kane stated the group has stored worldwide representatives on board all through the pandemic.

Now that COVID-19 restrictions on guests have been eased each regionally and internationally, Kane believes town is in a greater place to reap the rewards of its work in the course of the pandemic.

“Many cities have put this (worldwide advertising effort) on maintain … we have not,” Kane instructed The Business Enchantment. “We continued to advertise and symbolize Memphis in Australia, New Zealand, Japan, the UK and Europe throughout COVID… despite the fact that we knew nobody may come right here. So it isn’t that we’re attempting to start out one thing, we have by no means stopped on the trail of selling Memphis to our worldwide viewers.”

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