Hoover sees economic growth thanks to sports tourism

HOVER, Al. (WBRC) – Business is booming in Hoover after a busy weekend of SEC baseball in the city.

City manager Allan Rice said sports tourism is one of the biggest engines of Hoover’s economy, with high schools, colleges and individual tournaments being held at the Hoover Met nearly every weekend.

Rice said the SEC baseball championship and the regional golf tournament are two of their biggest events, with 140,000 people attending Hoover this weekend alone.

Rice said they were still waiting to see the dollar amount both tournaments brought in, but he said hotels and RV parks were sold out and local restaurants were full all weekend.

Rice said they expect the baseball tournament to gross as much as it did pre-COVID, which in 2019 was $14 million spent across the city. Rice said major sporting events could also lead to further economic growth for Hoover.

“Some of these people make the decisions,” Rice said. “Some of them own their own businesses and many people can now work anywhere. They can choose Hoover as their next location, which will improve our economic prospects for the future.”

Rice said Hoover has hosted the SEC baseball championship for the past 22 years and they’ve already agreed for a few more years, but he thinks it will be a long-term partnership after that.


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