Life Style

Hilton strengthens the presence of its lifestyle brands in America

Hilton is no exception in the hotel world. Like Accor or Hyatt, the American group has created lifestyle hotels. one of the main directions of its development. A segment where the hotelier can count on three brands, all labeled “Hilton”: Canopy at the top of the range, Tempo at the mid-range and Motto, a new economic concept that plays on hybrid seating modes between king-size beds. bunk beds and adjoining rooms.

Although Hilton has just announced 10 new signatures for these three brandsThe American group expects this trio of brands to double in size over the next decade, with expansion to at least 15 new countries and territories. “The continued growth of the Hilton Lifestyle category is a testament to the strength of these brands and how they continue to resonate with guests and owners.“said Matthew Schuyler, General Manager of Hilton Group Brands.

While Europe is a privileged location for these brands to grow, as evidenced by the anticipated opening of Canopy by Hilton in Cannes in the spring of 2023 or the imminent opening of the motto in Rotterdam, the lifestyle brands focus on expand its presence in America. Canopy, which has 35 properties worldwide and 28 more under development, will open in 2024 in Nashville, in the heart of a city undergoing a renaissance and in the heart of Sioux Falls, with a business hotel with 12 conference rooms.

For its part, Tempo by Hilton, originally developed in the United States, continues to modern vision of the hotel industry both in major cities across the country such as New York, Boston and Seattle and in secondary destinations such as Irving in Texas or Nashville, where two Tempo by Hilton hotels are expected to open in 2024. The program for 2024 includes the construction of a hotel in the city center. Memphis, steps away from the FedEx Forum, and in Myrtle and in the heart of San Diego, the last two in the complexes also share a long-term brand: Home2 Suites for the former and Homewood Suites for the latter.

Finally, after launching the motto at the end of last year in the heart of New York, in the Chelsea area, the brand is going to go to the south of the continent to enter brazil. Double entrance, as in autumn 2024 this innovative concept will appear together in Recife, in the historic center, and in the heart of São Paulo, next to the Museum of Modern Art and topped by a rooftop restaurant overlooking Ibirapuera. A park.

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