Garden State Plaza in Paramus to Add Entertainment Center

PARAMUS — Two new Hasbro attractions will open at Westfield Garden State Plaza later next year as the mall joins a nationwide trend to offer entertainment offerings to counter the rise of online shopping.

“It’s been a focus for us for a long time,” Dennis Marnik, senior vice president of flagship store leasing for Unibail-Rodamco-Westfield, the mall’s owner. “We knew we wanted to add more experience to Garden State Plaza.”

Hasbro and Kingsmen Xperience, the US subsidiary of the Asian interactive rides firm, will open North America’s first Nerf Action Xperience location and the world’s first Planet Playskool at the mall by the end of 2023. statement last week.

Nerf Action Xperience visualization coming to Garden State Plaza in late 2023.

Paramus is one of the best retail markets in the country, making it the perfect home for these two new experiences,” said Marnik. With an AMC high-performance cinema, the mall wanted to add family entertainment options, which led them to connect to the Kingsmen Xperience., he said.

Planet Playskool will be a 20,000-square-foot indoor entertainment center focused on children and families that will allow them to play and test different toys such as the Play-Doh from Playskool, a subsidiary of Hasbro, Inc., which makes educational toys and games. .

About the author


Leave a Comment