FALL RIVER – it is time to go.
As households chart their course for enjoyable this summer time – whether or not they determine to “sail on the Block Island Ferry” or go on a sea journey alongside Cape Cod – Viva Fall River needs to remind vacationers they’re lacking out on a lot in between.
Participate of their Summer season Vacationer Marketing campaign Take 5 Off 195, attracting road-weary vacationers to “Loosen up on the best way to the Cape” and drive across the city of Spindl.
Starting Monday, a billboard bearing the slogan will greet drivers touring east by means of Windfall at 195, the Waterman Avenue exit, urging them to fall in love with Fall River.
Based on Patti Rego, chief government of Viva Fall River, the aim is to advertise Fall River as an inexpensive and engaging relaxation cease the place folks can “take 5” for a number of hours to finally safe its standing as a vacationer vacation spot.
“I simply suppose the billboard will get folks speaking about Fall River, and that in itself is a tremendous aim… to get folks speaking about it in a optimistic approach,” Rego stated.
From the return of Fall River Farmers’ and Crafts Markets to summer time evenings within the park and extra, the town has seen a lot exercise this summer time, and Rego stated she hopes to construct on that momentum.
“Now we have extra occasions than ever, I’ve by no means seen such a busy schedule, so I stated now’s the time,” Rego stated, noting that Take 5 Off 195, which takes place in July and August, was timed to coincides with planning a visit for the Fourth of July.
Whereas the billboard goals to seize consideration, the marketing campaign would not finish there.
It gives 5 customized itineraries for several types of vacationers: historical past buffs, foodies, waterfront wonders, arts and tradition, and household enjoyable.
“We actually tried to get into the highway journey vibe,” Rego stated.
Every itinerary has ideas for eating places, small companies, and points of interest, accompanied by movies of varied metropolis points of interest that function the primary commercials to seize folks’s consideration “so you may get an concept of what you are going to see if you get off the freeway, Rego stated.
“A few of them aren’t essentially typical,” Rego stated, noting that family members enjoyable tour would possibly cease at one of many metropolis’s parks and purchase scorching canine at Faneek’s. “There are undoubtedly surprises right here.”
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All are for brief stays, one to 4 hours, and can be found on the marketing campaign’s touchdown web page, vivafallriver.com/take5. Rego stated that it included about 200 locations.
It is even an effective way for Fall River residents to discover fascinating locations in their very own yard the place they might have by no means been earlier than, she says.
“Loosen up in Fall River. Simply use our routes and go for a stroll, you do not even want a automotive. It is superb,” Rego stated.
Take 5 Off 195 can also be backed by a sturdy social media element to assist increase your attain. Efforts embody promotion on Fb, promoting on Google…