Destination Bryan Travel Bureau Report to City Council Includes Business Improvement for Hotels, Budget Increase Request – WTAW

Image from Destination Bryan Tourist Office.
Image from Destination Bryan Tourist Office.

Two years ahead of schedule, the Bryan City Tourism Office says hotel nights will exceed pre-pandemic levels this fiscal year.

Destination Bryan director John Friebele also told the city’s latest city council meeting that hotel revenues are breaking pre-pandemic records.

Bryan Hotels had $29.4 million in FY 2019 revenue. In fiscal year 2020, that amount dropped to $19.2 million. In fiscal year 2021, that figure rose to $23.9 million. FY 2022 revenue is projected to be $31.8 million.

Friebele said the average price per night has risen from $75 to $102 per night since the start of the pandemic.

The number of nights in hotel rooms in Bryan was 349,064 in FY 2019. In FY 2020, this number fell to 263,982. In fiscal year 2021, that number increased to 314,227. The number is projected to reach 352,000 in fiscal year 2022.

An outside consultant hired by the tourism office determined that visitors from over 50 miles spent $150.8 million in Bryan during fiscal year 2021, generating $6.7 million in local tax revenue.

Friebel’s report also included a request to add $750,000 to the next year’s budget… $667,000 from the hotel tax and $83,000 from the general fund of the city of Bryan.

This includes Destination Bryan taking over the administration of travel grants related to the hotel occupancy tax (HOT). The $200,000 program is currently administered by the City of Bryan.

Friebele is also seeking an additional $213,855 in advertising, including $50,000 to sell Brian to those who live within a 50-mile radius.

Click HERE to read and download the Destination Bryan presentation from the May 17, 2022 Bryan City Council meeting.

Click below to read John Friebele’s comments from the May 17, 2022 Bryan City Council meeting.

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