The hotel giant is increasingly focusing on lifestyle hotels.
Accor is not only Raffles, Fairmont, Sofitel, Novotel, Mercure or Ibis. Sebastien Bazin is increasingly focusing on boutique hotels and lifestyle hotels in general. Real demand from the traveler, who “is no longer just looking for a room, but wants to live local experiences”, notes Cédric Gobillar, senior executive in this promising niche (5% activity), which has just earned a streak in the context of recent accelerations.
Read also Accor buys Lido from Sodexo
From Club Med to Mama Shelter
Trained at Club Med and developing at Accor since 2009, this passionate and charismatic Essek convinced the management of the division, created in 2017, to bring together entrepreneurial brands including Mama Shelter, a concept conceived by Trigano with Philippe Starck. While the group, which has supported the holiday and local brand for seven years, has just bought out all its capital, Cédric Gobillar has been entrusted with overall management, replacing… Serge Trigano. Great brand…
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