“Form of the Elements”
On the occasion of the launch of Bollé’s new “Metal” line, one of the Lifestyle brand’s flagship collections, Native presented compositions that combine raw mineral materials, including products derived from them, and the urban environment. in which they develop.
The art direction is inspired by collages to confront these universes in a creative and contemporary way. A surreal game of perspective and scale that also allows you to open shots from different angles.
An evolution of the communication territory of Bollé, representing a deeper evolution of the entire Life Style brand offer. Bollé’s open and technical DNA, like some of the big textile brands, allows it to invest in urban areas for the long term.