Amy Campbell has been appointed Chief Marketing Officer of MTV Entertainment Studios.
Campbell’s promotion follows the departure of Jason White, who joined the Paramount Global division in April 2021.
Campbell “is one of the smartest, hardest-working and most creative leaders in the industry,” Chris McCarthy, president and CEO of Paramount Media Networks and MTV Entertainment Studios, wrote in an employee memo announcing Campbell’s promotion and White’s departure.
“She has lived and breathed life into many of our biggest initiatives, from overseeing our biggest launches including Yellowstone, Challenge and South Park, to running effective pro-social campaigns like Save Our Moms (focused on motherhood). Health), +1 Vote (Civic Engagement) and #AloneTogether with Advertising Council (Covid/Mental Health),” McCarthy tweeted.
Campbell most recently served as Executive Vice President of Marketing and Branding.
Campbell has been associated with MTV and related networks for over 20 years. She began as an executive producer directing commercials for MTV and MTV2, including a short film that aired as part of the 2001 Super Bowl Halftime Show. She then promoted to vice president of on-air advertising. She has served as senior vice president of creative brands for MTV, VH1 and Logo. In 2020, she was promoted to Executive Vice President status.
“In addition to her business acumen, (Campbell) has played a vital role in creating our work culture, including spearheading a diversity and inclusion initiative designed to hire emerging designers and producers, and serving as a much-loved mentor for junior employees.” McCarthy wrote.
MTV Entertainment Studios is the production arm that hosts Paramount Network’s Yellowstone, Netflix’s Emily in Paris, MTV’s The Challenge and other shows.