In 2023, Swiss Put up will launch a tool that can permit digital stamps to be acquired by means of the corporate’s cellular app. A method to simplify postage, even when the traditional stamp would not disappear.
Code acquired in three clicks. That is the shape the digital stamp will take to enrich the standard bodily stamp that has been in circulation since 1849. The precept is easy: upon request, the cellular mail app will generate an eight-digit, single-use alphanumeric code that sells for the worth of a inexperienced letter weighing lower than twenty grams (€1.16). The client must manually decipher it on the envelope, which will likely be stamped and despatched to the French capital. “The objective is to have the ability to get a stamp sooner with a smartphone” explains Pierre-Étienne Bardin, answerable for the “digital printing” challenge at La Poste.
Ease of use
Why handbook transcription when you possibly can think about, for instance, utilizing a QR code? “This could require the creation of recent machines, somewhat than adapting current machines, as is the case with this machine, and we additionally needed a code that may very well be simply reproduced with a easy pen and anyplace within the nation.” , Pierre-Etienne Bardin solutions. The digital stamp will likely be operational in 2023.
The expertise was developed by La Poste’s tech division and its subsidiary, information and synthetic intelligence startup Probayes, acquired in 2016. “Specifically, the codes must be sufficiently completely different from one another to restrict the chance of fraud,” notes Letizia Fauconnet-Viegas, advertising and communications supervisor for Probayes. Since 2014, a kind of comparable approach has been utilized in Switzerland, the place you should buy a stamp by sending the phrase “stamp” by way of SMS. In return, you get a twelve-digit mixture. “This want has not but been recognized in French territory. As well as, we wanted to search out the suitable mechanism in our sorting chains for the code to be acknowledged as legitimate mail.” enlightens Pierre-Etienne Bardin.
Revive postal companies
The challenge supervisor boasts of a method to keep away from queues at numerous factors of sale. It must also be seen as an operation to seduce younger shoppers who’re hooked on every little thing digital. And the will to revive the postal market, which has been in decline for fifteen years. La Poste, a spin-off sufferer of Covid, despatched out solely seven billion letters in 2020, in comparison with 9 billion in 2019, in keeping with the Regulatory Authority for Digital Communications, Mail and Press Distribution. The autumn has been fixed ever since…